Monthly Archive: November 2010

Nov 25

What’s in it for them?

It reads like an old joke…someone walks into a bar.  But in this case, the audience walks into your talk.  They sit, sponge-like, ready to absorb your words of wisdom, right?  Wrong!  Even students, coerced into attending class, don’t work this way.  When the audience walks in they want to know WIIFM1?  No, that’s not …

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Nov 24

(Not) Talking like a scientist

I was listening to NPR the other day (no shock there – I am a scientist). The radio host had a number of guest experts on genetically modified food – both plants and animals – and was attempting to engage the experts in a spirited discussion of the pros and cons of having transgenic organisms …

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